The headline made me suspicious. The last three paragraphs confirmed my suspicions. Nike is trolling us.
They do an ad with Kap - sales go up. Suddenly, spontaneously, in a post-NBA finals marketplace where Kawhi Leonard and his New Balance shoes have snatched all the hype…..Kap comments on a meh shoe that leaks to StockX and it’s price skyrockets. Coincidence? No. Cynical? Yes.
Nike doesn’t care about social justice, they care about sales and they are fine with punching Uncle Sam in the face to get more American dollars from his citizens’ pockets.